For this school project, I was tasked with designing two posters for two different target audiences based on an assigned product. My product was Faygo Redpop. The first poster was aimed at individuals seeking a caffeine-free beverage, focusing on the nutritional information and emphasizing that the drink is naturally caffeine-free. The second poster targeted Detroit locals who value supporting local brands. This design highlighted the city’s unique culture by incorporating the Detroit zip code, Faygo’s strong local identity, and the brand’s name to appeal to loyal customers.
